Google constantly works on improving the Search Energy Optimisation strategy to ensure great user experience. The main aim of Google is to support good quality content providers and kick out marketers who cheat their way to high page ranks. The SEO algorithms are updated regularly in an attempt to eliminate irrelevant information and provide users with quality relevant search results.
Though the main idea of SEO; Quality content, no spam; usually doesn’t change, minor specific details that lead to the big scheme change quite a lot. In 2013, Google introduced Panda, Penguin and Hummingbird updates leading to the elimination of short, bad-quality content. Hummingbird was an update to combat keyword bloating. With all its past updates, Google has been largely successful in freeing the internet of spam marketers and provide customers with useful information. What are the predictions for Search Engine Optimisatison in 2014? What do webpages need to have to get a good Page rank?
Ownership of content:
Taking ownership of the content on a webpage, giving information about the author helps build transparency between the marketers and customers. Google wants its users to have a satisfactory experience when using the search engine. Providing structured data, more relevant and useful information on the page will be helpful to move higher on the SERPs.
Original, quality content:
Original, quality content has always been the primary requirement to be one of the first 3 listings on the SERP. Routinely adding in-depth quality articles to the webpage improves SEO ranking and also get new customers organically. This technique shows that it is a priority for marketer to keep customers informed and engaged. It eventually builds reputation. The customers would want to share the information and thus end up marketing the brand, rather than the marketers struggling all alone.
No keyword bloated content:
Unlike earlier, more than the keyword density, the topics along with all the other categories mentioned earlier would play an important role in Page Rank. This puts an end to content that is bloated with keywords, but has very less important information. Google is pushing internet marketers to provide valuable information in the page content rather than just optimising the page for specific keywords.
Google’s ultimate goal is to make quality information available to its users. So the webpages that end-up in search results need to be able to deliver the same. The content on the webpage should be unique, authentic and original, contain information relevant to the topic, and answer the user’s query. Google also looks at authentic backlinks that use the content on the particular webpage as reference.
SEO for Mobile content:
In the recent past, there has been a tremendous growth in the smartphone industry. Almost everyone has a smart phone, and access the internet on the mobile. Thus it is important for webpages to be optimized for mobile or tablet view. Experts suggest that it would be ideal to build a webpage that fits the resolution needs of the mobile device first and then optimize it for big screen view.